Research on the Practical Path of Live E-commerce Empowering Rural Revitalization in the Digital Economy

DOI

10.2991/978-94-6239-642-5_122How to use a DOI?

Keywords

Digital Economy; Live E-commerce; Rural Revitalization; Empowerment Mechanism; Practical Path

Abstract

With the deep integration of the digital economy and rural economy, live e-commerce has become a core carrier for empowering rural revitalization, effectively connecting the supply of rural characteristic products with urban consumer demand. Based on the theoretical perspective of “digital empowerment - industrial upgrading - rural revitalization”, this paper sorts out relevant literatures on the digital economy and rural revitalization, and the empowerment mechanism of live e-commerce, clarifies the internal logic of live e-commerce empowering rural revitalization, and constructs a three-dimensional empowerment mechanism including technological empowerment, market empowerment, and subject empowerment. It proposes targeted practical paths from five dimensions: digital infrastructure upgrading, subject capacity building, industrial chain integration, brand building, and policy guarantee, and analyzes in-depth challenges and multi-subject collaborative response strategies. The research shows that live e-commerce can break the temporal and spatial constraints of rural economic development, but its empowerment effect is restricted by factors such as insufficient infrastructure, talent shortage, and weak supply chain. Only through the joint promotion of the government, market, and society can the empowering role of live e-commerce be fully exerted, helping rural revitalization achieve high-quality development.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiaojiao Zhang
AU  - Yanhua Yang
AU  - Bo Bai
PY  - 2026
DA  - 2026/04/29
TI  - Research on the Practical Path of Live E-commerce Empowering Rural Revitalization in the Digital Economy
BT  - Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
PB  - Atlantis Press
SP  - 1164
EP  - 1176
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-642-5_122
DO  - 10.2991/978-94-6239-642-5_122
ID  - Zhang2026
ER  -