To Explore the Process of Entrepreneurial Opportunity in China Cultural and Creative Industries (CCIs): From the Perspective of Institutional Theory

DOI

10.2991/978-2-38476-458-7_3How to use a DOI?

Keywords

Entrepreneurial Opportunities; Cultural and Creative Industries; Institutional Theory; Chinese SMEs

Abstract

The essay explores the process of identifying and exploiting entrepreneurial opportunities in China’s cultural and creative industries (CCIs) from the perspective of institutional theory. Focusing on small and medium-sized enterprises (SMEs) in three major cities—Beijing, Shanghai, and Guangzhou—the study examines how regional institutional contexts shape entrepreneurial behavior and opportunity recognition. The research identifies key drivers and barriers entrepreneurs face, including government policies, market conditions, and cultural influences, and how these factors impact their ability to innovate and compete in the creative sector. Using a qualitative interpretivist approach, the study contrasts the institutional environments of these cities, highlighting Beijing’s strong government support for cultural preservation, Shanghai’s global connectivity fostering international collaboration, and Guangzhou’s industrial focus on manufacturing and trade. The findings contribute to understanding how institutional theory can guide the exploration of entrepreneurial opportunities and inform policy development to support creative industries.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jiaoya Huang
AU  - Jianghong Liu
PY  - 2025
DA  - 2025/08/30
TI  - To Explore the Process of Entrepreneurial Opportunity in China Cultural and Creative Industries (CCIs): From the Perspective of Institutional Theory
BT  - Proceedings of the 2025 International Conference on Global Cultural and Creative Industries (ICGCCI 2025)
PB  - Atlantis Press
SP  - 33
EP  - 66
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-458-7_3
DO  - 10.2991/978-2-38476-458-7_3
ID  - Huang2025
ER  -