Proceedings of the 2024 7th International Conference on Humanities Education and Social Sciences (ICHESS 2024)

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Research on the Digital Transformation Path of Education in Chinese Private Universities Based on TAM and SEM Models

Authors
Yan Wu1, *, Rui Lei2
1Beijing Institute of Technology, Zhuhai, China
2China Mobile Communications Group Guangdong Co., LTD. Zhuhai Branch, Zhuhai, China
*Corresponding author. Email: wu_yan@bitzh.edu.cn
Corresponding Author
Yan Wu
Available Online 23 December 2024.
DOI
10.2991/978-2-38476-323-8_52How to use a DOI?
Keywords
Private Universities; The Digital Transformation of Education; TAM; SEM
Abstract

This article is based on TAM and SEM models, taking Beijing Institute of Technology, Zhuhai as an example, to analyze the impact and paths of perceived usefulness, perceived ease of use, and perceived risk on the attitude and behavioral intention of the digital transformation of education in Chinese Private Universities. The empirical research results indicate that perceived ease of use has a positive and significant impact on perceived usefulness and attitudes towards digital transformation of education in Chinese Private Universities; The attitude towards digital transformation of education in Chinese Private Universities has a significant positive impact on the behavioral intention; The impact of perceived usefulness on attitudes and behavioral intention towards the digital transformation of education in Chinese Private Universities is negative and not significant; The impact of perceived risk on attitude and behavioral intention is not significant; The impact of perceived ease of use on usage intention is not significant. Finally, the countermeasures and suggestions were proposed.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 7th International Conference on Humanities Education and Social Sciences (ICHESS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 December 2024
ISBN
978-2-38476-323-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-323-8_52How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yan Wu
AU  - Rui Lei
PY  - 2024
DA  - 2024/12/23
TI  - Research on the Digital Transformation Path of Education in Chinese Private Universities Based on TAM and SEM Models
BT  - Proceedings of the 2024 7th International Conference on Humanities Education and Social Sciences (ICHESS 2024)
PB  - Atlantis Press
SP  - 436
EP  - 444
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-323-8_52
DO  - 10.2991/978-2-38476-323-8_52
ID  - Wu2024
ER  -