Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)

<Previous Article In Volume
Next Article In Volume>

The Identity Construction and Labor Practice of “Experiencing Gig Work”

-- A Study on Store Explorer in Short Video Platforms

Authors
Kai Feng1, *
1School of Literature and Journalism, Sichuan University, Chengdu, China
*Corresponding author. Email: fk00369@163.com
Corresponding Author
Kai Feng
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-440-2_64How to use a DOI?
Keywords
Store Explorer; Digital labor; Platforms; Digital economy
Abstract

With the rapid rise of short video platforms, store explorer has become a legitimate profession. This study uses in-depth interview and participatory observation to explore the identity construction mechanism and labor practice characteristics of store explorer as digital workers. The findings of this study indicate that this group realizes identity construction through symbol imitation, self-packaging and node connection, and its labor practice presents a compound model combining industrial assembly line and local adaptation, but the scarcity of platform traffic and the change of algorithms always limit the play of store explorer’s subjectivity. The study puts forward the concept of “experience gig work”, which provides a new way to understand the labor transformation in the era of platform economy. However, the continued existence of standardized labor processes also suggests that we should face squarely the “elimination” of authenticity and autonomy in platform content production.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-440-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-440-2_64How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kai Feng
PY  - 2025
DA  - 2025/07/10
TI  - The Identity Construction and Labor Practice of “Experiencing Gig Work”
BT  - Proceedings of the 2025 11th International Conference on Humanities and Social Science Research（ICHSSR 2025)
PB  - Atlantis Press
SP  - 569
EP  - 575
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-440-2_64
DO  - 10.2991/978-2-38476-440-2_64
ID  - Feng2025
ER  -