Proceedings of the 2025 3rd International Conference on Image, Algorithms, and Artificial Intelligence (ICIAAI 2025)

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Construction and Simulation Study of a Threshold Model for the Diffusion of Agricultural Technology Innovation Based on Cognitive Utility

Authors
Yue Zhao1, Xinyu Qin1, Xin Su1, *
1Business School, Guilin University of Electronic Technology, Guilin, China
*Corresponding author. Email: suxin0530@163.com
Corresponding Author
Xin Su
Available Online 31 August 2025.
DOI
10.2991/978-94-6463-823-3_112How to use a DOI?
Keywords
Adoption decision; Cognitive utility; Network structure; Agricultural technology innovation diffusion; Small-world network
Abstract

This study examines the diffusion of agricultural technology innovations within a small-world network context, constructing a cognitive utility threshold model. Key findings indicate that technology performance significantly impacts the diffusion of agricultural innovations. Farmers’ cognitive utility critically influences adoption rates, and changes in technology performance alter how network structure parameters, such as rewiring probability and network size, affect diffusion speed and extent. This research provides valuable insights into the mechanisms of innovation diffusion and offers a scientific foundation for policymakers and managers to develop more targeted and effective strategies, accelerating agricultural modernization.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Conference on Image, Algorithms, and Artificial Intelligence (ICIAAI 2025)
Series
Advances in Computer Science Research
Publication Date
31 August 2025
ISBN
978-94-6463-823-3
ISSN
2352-538X
DOI
10.2991/978-94-6463-823-3_112How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yue Zhao
AU  - Xinyu Qin
AU  - Xin Su
PY  - 2025
DA  - 2025/08/31
TI  - Construction and Simulation Study of a Threshold Model for the Diffusion of Agricultural Technology Innovation Based on Cognitive Utility
BT  - Proceedings of the 2025 3rd International Conference on Image, Algorithms, and Artificial Intelligence (ICIAAI 2025)
PB  - Atlantis Press
SP  - 1166
EP  - 1174
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-823-3_112
DO  - 10.2991/978-94-6463-823-3_112
ID  - Zhao2025
ER  -