Proceedings of the Anubhuti 4.0: Discourses in Indian Knowledge Systems – Pathways of Culture, Inclusion, and Sustainability (ICIKS 2026)

Anubhuti 4.0: Discourses in Indian Knowledge Systems – Pathways of Culture, Inclusion, and Sustainability (ICIKS 2026)

📍Jaipur, India🗓️ 12-13 February 2026
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Sustainability is Real or Fake: Empirical Analysis of Consumer Behaviour with Reference to Planned Obsolescence

Authors
Kinjal1, Kartik Boricha2, Shrikant Ratley3, *
1Marwadi University, Rajkot, India
2Marwadi University, Rajkot, India
3Associate Professor FMS Marwadi University, Rajkot, India
*Corresponding author. Email: shrikant.ratley@marwadieducation.edu.in
Corresponding Author
Shrikant Ratley
Available Online 15 September 2026.
DOI
10.2991/978-2-38476-615-4_16How to use a DOI?
Keywords
Planned Obsolescence; Electronic Appliances; Theory of Planned Behaviour; Volitional Inhibition; Consumer Behaviour; SPSS; PLS-S
Abstract

Planned Obsolescence is the primary marketing strategy for electronics manufacturers. In today’s time consumers are moving towards eco-friendly products but manufacturers act to be eco-friendly while they indirectly push end users to purchase new product repeatedly, which helps manufacturer to increase revenue and it also increases the waste which results pollution. As end users prioritise short-term over long-term due to (peer pressure, status symbol, innovations, lifestyle) by which product lifetime and sustainability suffer. To understand Indian consumer behaviour on outdated product by connecting with TPB Model and incorporating factor ‘Volitional Inhibition’. A 5 point likert scale survey questionnaire was conducted among 200 respondents. Research hypotheses were tested by using SPSS and Smart-PLS. The findings of planned obsolescence was due to consumers voluntarily go for new products even when their ongoing product still work or can be repaired or reuse. Mediating effect of Volitional Inhibition on consumer behaviour to buy or not to buy.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Anubhuti 4.0: Discourses in Indian Knowledge Systems – Pathways of Culture, Inclusion, and Sustainability (ICIKS 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 September 2026
ISBN
978-2-38476-615-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-615-4_16How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kinjal
AU  - Kartik Boricha
AU  - Shrikant Ratley
PY  - 2026
DA  - 2026/09/15
TI  - Sustainability is Real or Fake: Empirical Analysis of Consumer Behaviour with Reference to Planned Obsolescence
BT  - Proceedings of the Anubhuti 4.0: Discourses in Indian Knowledge Systems – Pathways of Culture, Inclusion, and Sustainability (ICIKS 2026)
PB  - Atlantis Press
SP  - 186
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-615-4_16
DO  - 10.2991/978-2-38476-615-4_16
ID  - 2026
ER  -