Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)

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Community Voting Behavior in the 2022 Simultaneous Village Head Election (Pilkades) in Demak Regency

Authors
Dewi Erowati1, *, Puji Astuti1
1Universitas Diponegoro, Semarang, Indonesia
*Corresponding author. Email: dewierowati@lecturer.undip.ac.id
Corresponding Author
Dewi Erowati
Available Online 1 July 2025.
DOI
10.2991/978-2-38476-436-5_20How to use a DOI?
Keywords
Voting Behaviour; Village Community; Simultaneous Village Head Election; Demak Regency
Abstract

This study aims to analyze voter behavior in the 2022 simultaneous village head elections (Pilkades) in Demak Regency, especially in Sayung Sub-district. The focus of this research is to identify the factors that influence voters’ decisions in choosing a village head, by highlighting aspects of prominence, kinship, pressure, and money politics. This research used mixed methods involving four key informants and 100 respondents spread across 19 villages in Sayung Sub-district. The results showed that the candidate’s character was the dominant factor in determining voters’ choices with a percentage of 75%. Kinship factors accounted for 17%, political pressure for 7%, and the influence of money politics was relatively small, at only 1%. In addition, 78% of the community already knew the track record of elected candidates before the election took place. These findings show that voters in Demak Regency tend to have rational behavior patterns in determining their political choices. The better the programs promoted by village head candidates during the campaign, the greater their chances of winning the election. In conclusion, voter behavior in the 2022 simultaneous Pilkades in Demak Regency is dominated by rational considerations, where voters prioritize candidates’ track records and work programs in determining their choices.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 July 2025
ISBN
978-2-38476-436-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-436-5_20How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dewi Erowati
AU  - Puji Astuti
PY  - 2025
DA  - 2025/07/01
TI  - Community Voting Behavior in the 2022 Simultaneous Village Head Election (Pilkades) in Demak Regency
BT  - Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)
PB  - Atlantis Press
SP  - 229
EP  - 237
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-436-5_20
DO  - 10.2991/978-2-38476-436-5_20
ID  - Erowati2025
ER  -