Transition of Cadre Pattern of The Partai Keadilan Sejahtera (PKS): Adaptation of PKS Strategy Ahead of the Simultaneous Election in The Bandung Region

DOI

10.2991/978-2-38476-436-5_22How to use a DOI?

Keywords

Cadre Party; Political Strategy; Local Election; PKS

Abstract

The purpose of this research is to try to analyze the maneuvers of the Prosperous Justice Party (Partai Keadilan Sejahtera, PKS) in the contestation of the general election, where on the one hand, PKS carries the title of “Islam” which tends to be rigid, while on the other hand the political battle arena requires pragmatism, so the author tries to see the PKS transition in the regeneration process. In contrast to the PKS vote at the national level which is fairly stagnant at 7-8%, PKS in its mass base is actually quite dominant, and is even able to disrupt the existence of nationalist parties that have been subscribed to winning legislative elections in previous periods. So it becomes an important question, why PKS is so stable and even aggressive in the regions, but tends to be sluggish in the national vote. What kind of strategy is supposed to encourage PKS to be so hegemonic and dominant in its mass base. This research uses Peter Schroder’s theory of Political Marketing theory and uses a qualitative method with a case study approach. The results showed that although PKS slowly began to open itself up in the cadre recruitment process and began to leave Arabic-Middle Eastern specific terms such as Liqo and Halaqah, which were later replaced by more general terms such as Member Development Unit (Unit Pembinaan Anggota, UPA), PKS did not abandon its conventional regeneration process which was tight. PKS still conducts grouping regeneration by relying on Murabbi as a mentor. Murabbi was assigned by elected council members and PKS figures who had won the contest. When other parties focus on recruiting public figures for instant electability, PKS in the four Greater Bandung areas modifies its strategy by recruiting community leaders such as MSME leaders and Pesantren owners. However, the vote acquisition was not as significant as the recruitment of artist cadres.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rendy Adiwilaga
AU  - Zuly Qodir
AU  - Taufiqur Rahman
AU  - Hambuana Niskala
AU  - Mustabsyirotul Ummah Mustofa
PY  - 2025
DA  - 2025/07/01
TI  - Transition of Cadre Pattern of The Partai Keadilan Sejahtera (PKS): Adaptation of PKS Strategy Ahead of the Simultaneous Election in The Bandung Region
BT  - Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)
PB  - Atlantis Press
SP  - 249
EP  - 261
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-436-5_22
DO  - 10.2991/978-2-38476-436-5_22
ID  - Adiwilaga2025
ER  -