Smart Branding Innovation: Strengthening the Identity of The City of Solo

DOI

10.2991/978-2-38476-436-5_3How to use a DOI?

Keywords

Smart Branding; Local Government and City Identity

Abstract

Smart City has many dimensions in it that need to be fulfilled gradually by every city that pushes itself into the Smart City development concept. One of the important dimensions in Smart City is Smart Branding. The aim of city branding is to attract the attention of tourists, visitors and investors. A city’s identity influences how the economic, political and socio-psychological systems of a city are formed. The government has a role in identifying the identity of each existing place or city, this aims to introduce the city to the market (investors, tourists, talent, events). This study uses the theory of Smart Branding which has three variable components and indicators, namely tourism branding, bussiness branding and city appearance branding. This research uses qualitative methods using primary and secondary data. Primary data collection was carried out using in-depth interview techniques and field observations. Secondary data was taken using documentation techniques. Data validity was carried out by data triangulation. The results of the study illustrate that Solo, using the branding “Solo the spirit of Java” provides an illustration that the success of strengthening a city’s identity does not have to be owned by cities that have abundant natural resource wealth. This awareness is shared by the City Government so that what Solo prioritizes is strengthening its cultural identity and the strength of its trade routes. Tourism Branding is carried out in two ways, namely strengthening culture and developing tourist destinations. The development of the city’s face in Solo also follows the identity that is being built, so that City Appearance Branding is prioritized and adapted to the large Smart City framework. the contribution of smart branding innovation in supporting the strengthening of cultural identity, business identity and attractiveness as well as building the face of the city so as to provide an illustration that innovation in e-government is not only in technological development alone.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Neny Marlina
AU  - Nunik Retno Herawati
AU  - Amiek Soemarmi
PY  - 2025
DA  - 2025/07/01
TI  - Smart Branding Innovation: Strengthening the Identity of The City of Solo
BT  - Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)
PB  - Atlantis Press
SP  - 15
EP  - 21
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-436-5_3
DO  - 10.2991/978-2-38476-436-5_3
ID  - Marlina2025
ER  -