Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)

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Pangkep District Government Communication Strategy in Increasing Honorary Employee Loyalty in the Regional Office Environment

Authors
Ayu Candrayani1, *, Muhammad Akbar1, Alem Febri Sonni1
1Universitas Hasanuddin, Makassar, Indonesia
*Corresponding author. Email: ayucandrayani492@gmail.com
Corresponding Author
Ayu Candrayani
Available Online 1 July 2025.
DOI
10.2991/978-2-38476-436-5_39How to use a DOI?
Keywords
Communication Strategy; Loyalty; Honorary Employee
Abstract

The existence of honorary employees in Pangkep Regency plays an important role in supporting government performance. This study aims to analyze the communication strategies used by local governments in increasing the loyalty of honorary employees. The method used is descriptive qualitative research, which includes observation, interviews, and documentation. The results of the study indicate that effective communication strategies, including discussion forums and information transparency, contribute to increasing the engagement of honorary employees. In addition, open two-way communication between leaders and honorary employees has been shown to improve working relationships and trust. Although there are challenges in accessing information and program consistency, recommendations for evaluating and improving communication methods are expected to increase the loyalty of honorary employees and their impact on public service performance in Pangkep Regency.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 July 2025
ISBN
978-2-38476-436-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-436-5_39How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ayu Candrayani
AU  - Muhammad Akbar
AU  - Alem Febri Sonni
PY  - 2025
DA  - 2025/07/01
TI  - Pangkep District Government Communication Strategy in Increasing Honorary Employee Loyalty in the Regional Office Environment
BT  - Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)
PB  - Atlantis Press
SP  - 447
EP  - 450
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-436-5_39
DO  - 10.2991/978-2-38476-436-5_39
ID  - Candrayani2025
ER  -