How Gen Z Uses Media: An Exploratory Sequential Mixed-Methods Study

DOI

10.2991/978-2-38476-436-5_37How to use a DOI?

Keywords

Media Use; Information Access; Exploratory Sequential; Mixed-Methods

Abstract

The influence of generation and gender on media consumption habits is a particularly important topic in contemporary media studies. Using an explanatory sequential mixed methods design, this study analyzed media consumption patterns among Generation Z (Gen Z) in Indonesia. At the first stage, the survey was given to 396 high school students to measure their information consumption habits on both conventional and digital media among Gen Z. Additionally, this study aims to reveal the differences in information consumption based on gender. In addition to quantitative data, this research also analyzed qualitative data from the focus groups of selected respondents to understand their reasons for consuming information through the media. The finding shows that Gen Z demonstrates a strong preference for digital media, which offers quick, interactive, and captivating content. The findings of this research also support the hypothesis that males and females have different information consumption patterns. Furthermore, Generation Z exhibits a marked transition from conventional media to digital platforms, indicative of their adaptation to technological advancements and information formats that align more closely with their preferences and consumption habits. Overall, these findings are consistent with the Uses and Gratification theory.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - S. Rouli Manalu
AU  - Amida Yusriana
AU  - Florentina Krisan Putri
AU  - Yohanes Thianika Budiarsa
PY  - 2025
DA  - 2025/07/01
TI  - How Gen Z Uses Media: An Exploratory Sequential Mixed-Methods Study
BT  - Proceedings of the 9th International Conference on Indonesian Social and Political Enquiries (ICISPE 2024)
PB  - Atlantis Press
SP  - 424
EP  - 437
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-436-5_37
DO  - 10.2991/978-2-38476-436-5_37
ID  - Manalu2025
ER  -