Promoting Beijing Opera Heritage via Multiple-media Convergence

DOI

10.2991/978-2-38476-319-1_29How to use a DOI?

Keywords

cultural heritage; media convergence; millennium generation's appeal; content presentation

Abstract

Media convergence plays an increasingly significant role in transmission of culture, especially among GenZ students. Trans-medium and cross-platform modes of mass communication, featuring PGC (professionally-produced content), UGC (user-generated content), and OGC (occupationally-generated content), contribute to the majority of content presentation to which students are exposed. Under such a background, this study on promoting Beijing Opera heritage is conducted by integrating in-class instruction into converged multiple media. The purpose is to revive students’ interest in Beijing Opera so as to explore a viable way to cultural inheritance. The study takes samples of students from WUST who take an optional course named Art Appreciation of Beijing Opera. Three phases of teaching serve as a test on students’ levels of interest in Beijing Opera, all of which are facilitated by multiple media. At first, students are required to complete a questionnaire conducted through the platform of www.sojump.com, and their basic understanding, intensity of interest as well as motives to promote this heritage are assessed. Then, during a five-week course, students are exposed to comprehensive materials about Beijing Opera, including its history, schools of performance, styles of performance, four main role categories, representative repertoire and music, facial make-up &costumes. All of the content presentation is based on an integration of multiple media, with teachers serving as presenters. Students are actively involved because their credit is partly based on their participation in online quizzes, in-class improvises, and after-class investigation, etc. This study compares how an established 5 I (imagine, immerse, interact, identify with, innovate))teaching principle is upgraded along with innovations in multiple media. This upgradation testifies that an effective promotion of cultural heritage can be achieved through multiple media convergence whilst teachers no longer dominate the class. In the last stage, students’ feedback and achievements are assessed via the platform of www.yuketang.cn. A survey is conducted as a comparison to the previous questionnaire. The finding of this study is that promotion of Beijing Opera heritage can be achieved under the condition that multiple media convergence and effective class management are integrated to satisfy Gen Z students’ appeal.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xia Zhang
PY  - 2024
DA  - 2024/12/14
TI  - Promoting Beijing Opera Heritage via Multiple-media Convergence
BT  - Proceedings of the 2024 6th International Conference on Literature, Art and Human Development (ICLAHD 2024)
PB  - Atlantis Press
SP  - 266
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-319-1_29
DO  - 10.2991/978-2-38476-319-1_29
ID  - Zhang2024
ER  -