Research on the Innovation of Visual Communication Design Teaching Mode Empowered by Management Concepts

DOI

10.2991/978-2-38476-511-9_98How to use a DOI?

Keywords

Management Theories; Visual Communication Design; Teaching Mode Innovation

Abstract

Against the backdrop of the construction of New Liberal Arts, the Visual Communication Design major undertakes the strategic task of cultivating interdisciplinary and innovative talents. Traditional teaching models reveal systematic deficiencies in areas such as objective-oriented process control, quality assurance, and teamwork. This research delves into the potential application value of core management theories—including Management by Objectives, Project Management, Quality Management, Team Management, and Time Management—within Visual Communication Design education, systematically reviewing their connotations and principles. This study finds that these management concepts can effectively address core problems in current teaching practices, such as vague objectives, chaotic processes, uneven quality, and inefficient collaboration. Accordingly, this study selects the most integrative concepts—Quality Management, Project Management, and Management by Objectives—to construct a “Strategy Matrix” course system centered on the “Objective-Process-Quality” axis. This system reconstructs the teaching activity system into a closed-loop process encompassing strategic planning, project execution, and continuous quality improvement, coupled with a teaching implementation approach of “Dual-Teacher Guidance, Four-Stage Control” and a comprehensive “Whole-Process, Multi-Dimensional” evaluation system. This exploration provides a management-theory-based, deeply integrated, and highly operable teaching reform scheme for the Visual Communication Design major. The scheme aims to cultivate students’ strategic thinking, superior quality awareness, efficient execution capabilities, and team leadership, offering solid theoretical support and practical paradigms for the interdisciplinary innovation of art and design education.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhe Yang
AU  - Ziyan Zhang
PY  - 2025
DA  - 2025/12/31
TI  - Research on the Innovation of Visual Communication Design Teaching Mode Empowered by Management Concepts
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 843
EP  - 850
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_98
DO  - 10.2991/978-2-38476-511-9_98
ID  - Yang2025
ER  -