Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)

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The Aesthetic Polarisation and Integration Strategies in Jiang Wen’s Films under the Commercialisation Tide

Authors
Hanxue Zhang1, *
1Department of Communication and Media, University of Liverpool, Liverpool, L69 7ZX, UK
*Corresponding author. Email: Hanxue.Zhang@liverpool.ac.uk
Corresponding Author
Hanxue Zhang
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-511-9_19How to use a DOI?
Keywords
Jiang Wen; Commercialisation; Aesthetic polarization; Art films
Abstract

In the process of commercialisation of contemporary Chinese cinema, Jiang Wen, with his distinctive personal style, has emerged as a quintessential representative of the intersection between art and commerce. This paper examines the aesthetic polarisation in Jiang Wen's films within the context of commercialisation, analysing it from three dimensions: audience reception, market demand, and the fusion of art and commerce. Through a systematic exploration of his creative background, stylistic characteristics, and specific works, the study investigates how Jiang Wen seeks a balance between artistic pursuit and box office pressure, and how this process results in divided evaluations from audiences and the market. Using The Sun Also Rises, Let the Bullets Fly, and Hidden Man as case studies, this paper elucidates the challenges and opportunities faced by Jiang Wen's films amidst commercial immersion, highlighting their profound implications for the future of art films. The research demonstrates that Jiang Wen's work reflects both a steadfast commitment to personal style and a flexible response to the commercialised environment, offering a critical perspective for understanding the dual nature of Chinese cinema.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-511-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-511-9_19How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hanxue Zhang
PY  - 2025
DA  - 2025/12/31
TI  - The Aesthetic Polarisation and Integration Strategies in Jiang Wen’s Films under the Commercialisation Tide
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 174
EP  - 181
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_19
DO  - 10.2991/978-2-38476-511-9_19
ID  - Zhang2025
ER  -