Development Strategies Kramat Beach Tourism in Taliabu Island Regency, North Maluku, Indonesia

DOI

10.2991/978-2-38476-613-0_6How to use a DOI?

Keywords

Development Strategy; SWOT Analysis; Kramat Beach; Taliabu Island

Abstract

This study aims to formulate development strategies for the Kramat Beach tourism destination located in Kramat Village, Taliabu island Regency. The main issue addressed is the low number of tourist visits, which necessitates strategic efforts to enhance the destination’s attractiveness for both local and non-local tourists. This research employs a qualitative approach using the Community-Based Tourism (CBT) framework combined with SWOT analysis. The findings indicate that Kramat Beach possesses substantial natural tourism potential, including white sandy beaches, panoramic views of the two Kramat Islands, coral reefs, and clear seawater, complemented by local vegetation such as coconut and Terminalia catappa trees that enhance visitor comfort. Development strategies are implemented through digital promotion via social media platforms (YouTube, Instagram, and Facebook) and the provision of supporting amenities such as gazebos, night lighting, and aesthetically designed photo spots. The SWOT analysis positions Kramat Beach in Quadrant I (Aggressive Strategy), with an IFAS score of 2.70 and an EFAS score of 2.85, indicating strong internal strengths and high external opportunities. Consequently, the SO strategy becomes the primary focus, supported by WO, ST, and WT strategies, aimed at enhancing competitiveness, extending tourists’ length of stay, and promoting sustainable, community-based tourism development. The study concludes that Kramat Beach in Kramat Village, Taliabu island Regency, has considerable tourism potential for further development. This potential includes pristine white sandy beaches, clear seawater, marine biodiversity, and scenic views of surrounding small islands that support nature-based and marine tourism. In addition, the destination’s proximity to the regency capital provides easy access for tourists and represents a strategic advantage for regional tourism development.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sunaidin Ode Mulae
AU  - Hamka Naping
AU  - Ansar Arifin
PY  - 2026
DA  - 2026/09/04
TI  - Development Strategies Kramat Beach Tourism in Taliabu Island Regency, North Maluku, Indonesia
BT  - Proceedings of the 6th International Conference on Linguistics and Cultural Studies (ICLC-6 2025)
PB  - Atlantis Press
SP  - 51
EP  - 63
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-613-0_6
DO  - 10.2991/978-2-38476-613-0_6
ID  - Mulae2026
ER  -