Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)

4th International Conference on Language and Cultural Communication (ICLCC 2026)

📍Beijing, China🗓️ 24-26 April 2026
<Previous Article In Volume
Next Article In Volume>

Gratification and Utility as Determinants of AI Adoption among Professionals: A Qualitative Cross-Industry Analysis

Authors
Yuansheng Liu1, Xinjue Jiang2, *
1Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Seri Kembangan, 43400, Malaysia
2Department of Language and Literacy Education, Faculty of Education, Universiti Malaya, 50603, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
*Corresponding author. Email: xinjuejiang123@gmail.com
Corresponding Author
Xinjue Jiang
Available Online 13 July 2026.
DOI
10.2991/978-2-38476-597-3_45How to use a DOI?
Keywords
AI; hallucination; uses and gratifications; utility theory; LLM; confidence in AI
Abstract

Rapid deployment of Artificial Intelligence (AI) technology in formal and informal sectors of the economy in the last five years or so has made it important to understand how professionals in various sectors perceive this technology and what determines their perception. This paper purported to examine the factors causing the deification of AI among professionals in China who are considerably familiar with AI and adept at using it, from a Uses and Gratification Theory and Utility Theory perspective. Using focus group discussions to collect primary qualitative data and thematic analysis, it is found that knowledge of AI limitations does not deter its adoption. Users have taken a mitigation or early-adopter mindset to manually curtail drawbacks, while considering the flaws of AI as pains of using a technology in its early days, and having faith in its prospects as well as its accuracy and efficiency.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 July 2026
ISBN
978-2-38476-597-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-597-3_45How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuansheng Liu
AU  - Xinjue Jiang
PY  - 2026
DA  - 2026/07/13
TI  - Gratification and Utility as Determinants of AI Adoption among Professionals: A Qualitative Cross-Industry Analysis
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 417
EP  - 424
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_45
DO  - 10.2991/978-2-38476-597-3_45
ID  - Liu2026
ER  -