A Study on the International Teaching Practice of Zhoushan’s Intangible Cultural Heritage from the Perspective of Intercultural Communication

Tianer Meng; Xiaoying Liu

doi:10.2991/978-2-38476-597-3_51

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A Study on the International Teaching Practice of Zhoushan’s Intangible Cultural Heritage from the Perspective of Intercultural Communication

Authors

Tianer Meng¹, Xiaoying Liu¹^{, *}

¹Zhejiang Ocean University, Zhoushan, 316022, China

^*Corresponding author. Email: xiaoyingl@zjou.edu.cn

Corresponding Author

Xiaoying Liu

Available Online 13 July 2026.

DOI: 10.2991/978-2-38476-597-3_51 How to use a DOI?
Keywords: Intangible Cultural Heritage; Intercultural Communication; International Classroom; Digital Communication
Abstract: This study adopts cross-cultural communication theory as its analytical framework to explore effective pathways for integrating Zhoushan’s intangible cultural heritage (ICH) into international classrooms. By analyzing key processes such as intercultural communication and cultural adaptation, the study proposes that Business English majors serve as a communicative bridge to transform local ICH into teaching content that is culturally accessible to international learners. The findings indicate that, through well-designed curricular modules, experiential pedagogical approaches, and digital communication strategies, Zhoushan’s ICH can function as an effective vehicle for cultural transmission in international classrooms, while also providing Business English students with valuable opportunities to engage in intercultural communication practice.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 13 July 2026
ISBN: 978-2-38476-597-3
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-597-3_51 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Tianer Meng
AU  - Xiaoying Liu
PY  - 2026
DA  - 2026/07/13
TI  - A Study on the International Teaching Practice of Zhoushan’s Intangible Cultural Heritage from the Perspective of Intercultural Communication
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 475
EP  - 481
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_51
DO  - 10.2991/978-2-38476-597-3_51
ID  - Meng2026
ER  -

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