The Construction of Shanghai’s Image through “Other-Narrative” from a Cross-Cultural Perspective: A Content Analysis of Foreigners’ Travel VLOGs on YouTube

DOI

10.2991/978-2-38476-597-3_47How to use a DOI?

Keywords

Other-Narrative; Cross-cultural communication; Cognition-Affect-Behavior (CAB) model; Content analysis; Shanghai city image; VLOG

Abstract

Existing research on the application of the Cognition-Affect-Behavior (CAB) model in cross-cultural communication has largely focused on outcome-oriented quantitative analyses, lacking in-depth exploration of the generative mechanisms of “Other-Narrative” in the communication of Shanghai’s image. To fill this research gap, this study takes “Shanghai travel VLOGs” as samples and employs Python-based text analysis tools and TextBlob sentiment analysis technology to systematically examine the narrative construction logic of Shanghai’s city image by foreign vloggers. The findings reveal: (1) At the cognitive dimension, foreign vloggers’ narratives exhibit significant “de-landmarking” and “everyday-life orientation” characteristics; (2) At the affective dimension, while their evaluations of Shanghai show notable “positive polarization”, there also exist genuine emotional pain points; (3) At the behavioral dimension, they demonstrate strong recommendation intentions and a desire for deep immersion, with the narrative logic shifting from “other observation” to “embodied proof”. This study dissects the dynamic psychological pathway “cognitive trigger → affective resonance/conflict → behavioral expression” and its narrative threads within personalized VLOGs, offering new insights for the international communication of Shanghai0’s image.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiran Chen
PY  - 2026
DA  - 2026/07/13
TI  - The Construction of Shanghai’s Image through “Other-Narrative” from a Cross-Cultural Perspective: A Content Analysis of Foreigners’ Travel VLOGs on YouTube
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 441
EP  - 452
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_47
DO  - 10.2991/978-2-38476-597-3_47
ID  - Chen2026
ER  -