The Underlying Mechanisms of Rural Students’ Lack of Motivation in English Learning and the Localized Teaching Intervention Path with AIGC

DOI

10.2991/978-2-38476-597-3_34How to use a DOI?

Keywords

Rural English Education; Lack of Learning Motivation; Cultural Disconnection; AIGC; Localized Teaching

Abstract

The lack of motivation among rural students to learn English has become a crucial barrier, limiting the empowerment of rural revitalization through educational digitalization. Existing studies mostly attribute this issue to hardware shortages and weak teaching faculties, yet neglect the root of cultural disconnection. The disconnection between teaching content and local culture, as well as students’ life experiences, makes it difficult for students to establish a meaningful connection with learning, ultimately leading to motivational exhaustion. Based on China’s Education Informatization 2.0 Action Plan and guided by the rural talent revitalization policy, this study takes “culture-technology symbiosis” as the core framework, integrates sociocultural theory, constructivist learning theory, and cross-cultural communication theory. It systematically analyzes the four-dimensional underlying mechanisms of rural students’ lack of motivation in English learning, which is “culture-cognition-emotion-behavior”. Furthermore, this study proposes a mechanism for developing localized teaching resources supported by Artificial Intelligence Generated Content (AIGC) to address the dilemma of cultural disconnection and activate students’ learning motivation.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siran Jing
PY  - 2026
DA  - 2026/07/13
TI  - The Underlying Mechanisms of Rural Students’ Lack of Motivation in English Learning and the Localized Teaching Intervention Path with AIGC
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 313
EP  - 319
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_34
DO  - 10.2991/978-2-38476-597-3_34
ID  - Jing2026
ER  -