Fashion Popularity Mechanism and Public Aesthetic Negotiation Path under Media Technology Change

DOI

10.2991/978-2-38476-456-3_3How to use a DOI?

Keywords

Media Technology Change; Fashion Mechanism; Public Aesthetics; Negotiation Path; Data Analysis

Abstract

This study focuses on the fashion popularization mechanism and public aesthetic negotiation path under media technology change, and uses questionnaire surveys, in-depth interviews and multiple statistical analysis methods. Data simulation shows that for every 1 unit increase in the frequency of social media use, the speed of fashion dissemination increases by 0.321 units (p < 0.001), and the correlation coefficient with the amount of fashion consumption is 0.421 (p < 0.01), indicating that media technology significantly affects fashion popularity. The average score of public aesthetic autonomy is 3.8 (standard deviation 0.9), and its correlation coefficient with the acceptance of multiple fashion styles is 0.589 (p < 0.01), reflecting the trend of diversified aesthetic concepts. The study found that media technology changes have diversified fashion dissemination channels and interactive modes, and the driving factors have shifted from single to multiple; the public negotiates aesthetics with the fashion industry and other groups through social media, reshaping the aesthetic pattern. The importance-performance matrix analysis determined that the frequency of social media use is an advantageous factor, and the attention to media platform information is a factor to be improved. This study provides data support and decision-making reference for the fashion industry, media platforms and policy making.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zirui Liu
PY  - 2025
DA  - 2025/08/25
TI  - Fashion Popularity Mechanism and Public Aesthetic Negotiation Path under Media Technology Change
BT  - Proceedings of the 5th International Conference on New Computational Social Science (ICNCSS 2025)
PB  - Atlantis Press
SP  - 14
EP  - 31
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-456-3_3
DO  - 10.2991/978-2-38476-456-3_3
ID  - Liu2025
ER  -