Proceedings of the 5th International Conference on New Computational Social Science (ICNCSS 2025)

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Entrepreneurial Agility in the AI Era: Exploring the Moderated Mediation Pathway to Innovation Capabilities

Authors
Aisha Khalid1, *, Yanqing Wang1, *, Waqas Khuram2, Farhan Iqbal2
1School of Management, Harbin Institute of Technology, Harbin, China
2Department of Management & HR, Institute of Business Management, Karachi, Pakistan
*Corresponding author.
*Corresponding author. Email: yanqing@hit.edu.cn
Corresponding Authors
Aisha Khalid, Yanqing Wang
Available Online 25 August 2025.
DOI
10.2991/978-2-38476-456-3_25How to use a DOI?
Keywords
Artificial intelligence; resource reconfiguration; innovation capability; environmental dynamism
Abstract

This study posits that the use of artificial intelligence enables and enhances entrepreneurs’ agility to respond enthusiastically to volatile markets and customer preferences in a complex competitive environment enthusiastically. Considering the impact of AI-driven entrepreneurial agility (AIAE), the literature remains inconsistent on the effectiveness of its decision through AI-driven insights. Building on the resource-based view (RBV), this study examines the impact of AIAE on innovation capabilities (IC) and resources reconfiguration (RR) as a mediator, and environmental dynamism (ED) as a moderator has demonstrated the influence of AIAE on IC. To examine this relationship data was collected from 242 top and middle-level management through survey questionnaires from entrepreneurial organizations in Pakistan, and analyzed by using PLS-SEM 4.0. the findings established that AIAE not only directly but indirectly through RR foster IC. In addition, environmental support further increased the effects of AIAE on RR, which led to an increase in organizational IC. This study has important implications for entrepreneurial organizations and practitioners to increase the collaboration between practitioners and entrepreneurs for customized usage and implementation of the latest technologies.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on New Computational Social Science (ICNCSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 August 2025
ISBN
978-2-38476-456-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-456-3_25How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aisha Khalid
AU  - Yanqing Wang
AU  - Waqas Khuram
AU  - Farhan Iqbal
PY  - 2025
DA  - 2025/08/25
TI  - Entrepreneurial Agility in the AI Era: Exploring the Moderated Mediation Pathway to Innovation Capabilities
BT  - Proceedings of the 5th International Conference on New Computational Social Science (ICNCSS 2025)
PB  - Atlantis Press
SP  - 212
EP  - 221
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-456-3_25
DO  - 10.2991/978-2-38476-456-3_25
ID  - Khalid2025
ER  -