Research on the Development Models of Convergence Media Based on Shared Resource Library: A Case Study of the National Agricultural Science and Technology Innovation Alliance

DOI

10.2991/978-2-38476-456-3_10How to use a DOI?

Keywords

The National Agricultural Science and Technology Innovation Alliance; convergence media; development models; multi-platform; interactive release

Abstract

Driven by information technology, media convergence is entering a new stage of “all media”, and the media and communications of the National Agricultural Science and Technology Innovation Alliance is undergoing tremendous changes. At present, the alliance’s new media portal platform is still in a loosely integrated state, for example, content collection, production, review and release are still in independent operation and maintenance, not included in unified management, and there is no real media integration of production and release process. In response to these problems, it was proposed to establish the National Agricultural Science and Technology Innovation Alliance convergence media development models, that is, relying on the design of alliance’s convergence media based on the shared resource library, through the construction of convergence media multi-platform interactive publish system of the alliance, it was suggested to explore the integration of multiple convergence, collection, production, management, and release channels to achieve “one collection, multiple generation, multiple releases and full media dissemination”, so as to play the propaganda and support role of the new media portal of the National Agricultural Science and Technology Innovation Alliance.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuanyuan Tu
AU  - Jian Wang
AU  - Hui Xie
AU  - Yang Sun
AU  - Dan Wang
AU  - Zhiguo Sun
PY  - 2025
DA  - 2025/08/25
TI  - Research on the Development Models of Convergence Media Based on Shared Resource Library: A Case Study of the National Agricultural Science and Technology Innovation Alliance
BT  - Proceedings of the 5th International Conference on New Computational Social Science (ICNCSS 2025)
PB  - Atlantis Press
SP  - 85
EP  - 95
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-456-3_10
DO  - 10.2991/978-2-38476-456-3_10
ID  - Tu2025
ER  -