Research on the Translation of Jingdezhen Ceramic Culture Publicity from the Perspective of New Media Communication

DOI

10.2991/978-2-38476-456-3_30How to use a DOI?

Keywords

Jingdezhen ceramic culture; New media platforms; Cultural publicity; Translation methods

Abstract

Jingdezhen ceramic culture, a gem of Chinese culture, is promoted via new media platforms to facilitate its global outreach. From a new media perspective, its publicity translation shoulders the responsibility of inheriting and promoting fine traditional Chinese culture while facing cross - cultural communication challenges and opportunities. This paper analyzes the publicity translation of Jingdezhen ceramic culture in terms of translation principles, strategies, methods, and the international publicity process. It aims to offer theoretical support for its international publicity and boost practical development.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiaxin Fan
AU  - Fei Yuan
PY  - 2025
DA  - 2025/08/25
TI  - Research on the Translation of Jingdezhen Ceramic Culture Publicity from the Perspective of New Media Communication
BT  - Proceedings of the 5th International Conference on New Computational Social Science (ICNCSS 2025)
PB  - Atlantis Press
SP  - 253
EP  - 259
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-456-3_30
DO  - 10.2991/978-2-38476-456-3_30
ID  - Fan2025
ER  -