The Influence of Herbal Cigarette Misinformation on Tiktok on Health Risk Perception Among Generation Z

Olih Solihin; Safutra Rantona; Yuni Mogot; Julian Nugroho

doi:10.2991/978-2-38476-607-9_6

<Previous Article In Volume

Next Article In Volume>

The Influence of Herbal Cigarette Misinformation on Tiktok on Health Risk Perception Among Generation Z

Authors

Olih Solihin¹^{, *}, Safutra Rantona¹, Yuni Mogot¹, Julian Nugroho²

¹Universitas Komputer Indonesia, Bandung, Indonesia

²IPB University, Bogor, Indonesia

^*Corresponding author. Email: olih.solihin@email.unikom.ac.id

Corresponding Author

Olih Solihin

Available Online 6 August 2026.

DOI: 10.2991/978-2-38476-607-9_6 How to use a DOI?
Keywords: Health Misinformation; TikTok; Health Risk Perception; Generation Z; Herbal Cigarettes; Health Belief Model
Abstract: This research explores the impact of false information regarding herbal cigarettes on TikTok concerning the health risk perception of Generation Z in Indonesia. Misleading information about product safety conveyed by means of short video clips can lead to distortions of subjective risk perceptions of the younger generation towards such products. By means of an explanatory quantitative survey research design, data was collected using a Google form from 412 Generation Z participants. The instrument for data collection consisted of 32 items measuring the variables of herbal cigarette misinformation on TikTok (X) and health risk perception (Y) based on the Health Belief Model approach. Simple linear regression analysis was performed using IBM SPSS 26.0 software. Results show a significant negative relationship between misinformation and health risk perception (b = -0.748, sig. = 0.000, R² = 0.464).
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume

Next Article In Volume>

Volume Title: Proceedings of the 9th International Conference on Business, Economics, Social Sciences & Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2026)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 6 August 2026
ISBN: 978-2-38476-607-9
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-607-9_6 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Olih Solihin
AU  - Safutra Rantona
AU  - Yuni Mogot
AU  - Julian Nugroho
PY  - 2026
DA  - 2026/08/06
TI  - The Influence of Herbal Cigarette Misinformation on Tiktok on Health Risk Perception Among Generation Z
BT  - Proceedings of the 9th International Conference on Business, Economics, Social Sciences & Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2026)
PB  - Atlantis Press
SP  - 58
EP  - 70
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-607-9_6
DO  - 10.2991/978-2-38476-607-9_6
ID  - Solihin2026
ER  -

download .riscopy to clipboard