Proceedings of the 9th International Conference on Business, Economics, Social Sciences & Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2026)

9th International Conference on Business, Economics, Social Sciences & Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2026)

📍Bandung, Indonesia🗓️ 4 June 2026
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Local Animation Industry Innovation Strategy through the Application of the Squash & Stretch Principle in the Film ‘The Jurigs’

Authors
Arif Try Cahyadi1, *, Muhamad Fadil Sukarman1
1Universitas Komputer Indonesia, Bandung, Indonesia
*Corresponding author. Email: arif3cahyadi@email.unikom.ac.id
Corresponding Author
Arif Try Cahyadi
Available Online 6 August 2026.
DOI
10.2991/978-2-38476-607-9_17How to use a DOI?
Keywords
Squash and stretch; The Jurigs; Principles of Animation; Comparative Study; Creative Industry Quality
Abstract

This study aims to implement the “squash and stretch” principle in The Jurigs animation, a fundamental Disney principle essential for creating natural and fluid movement. Using a qualitative approach, this research conducts a comparative study between episodes one and four. Data were collected through literature reviews, personal dialogues, and observations on YouTube. The findings reveal a significant disparity in the application quality between the episodes, where suboptimal execution leads to stiff and unnatural movements. This discrepancy directly impacts the animation's visual quality. By optimizing these technical standards, the quality and competitiveness of the local creative industry. Consistent application of animation principles is vital to ensuring professional-grade production, which fosters a more sustainable and globally competitive digital economy.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Business, Economics, Social Sciences & Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 August 2026
ISBN
978-2-38476-607-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-607-9_17How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Arif Try Cahyadi
AU  - Muhamad Fadil Sukarman
PY  - 2026
DA  - 2026/08/06
TI  - Local Animation Industry Innovation Strategy through the Application of the Squash & Stretch Principle in the Film ‘The Jurigs’
BT  - Proceedings of the 9th International Conference on Business, Economics, Social Sciences & Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2026)
PB  - Atlantis Press
SP  - 198
EP  - 212
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-607-9_17
DO  - 10.2991/978-2-38476-607-9_17
ID  - Cahyadi2026
ER  -