The Commodification of the Qur’an in the Digital Age: A Study of the Representation and Consumption of the Qur’an on the @quranReview Account

DOI

10.2991/978-2-38476-464-8_9How to use a DOI?

Keywords

Qur’anic Commodification; Social Media; @Quranreview

Abstract

The rapid and dynamic evolution of technology has significantly transformed how Muslim communities perceive and engage with the meanings of the Qur’an. One emergent phenomenon is the commodification of the Qur’an, wherein the sacred text shifts from being a purely spiritual reference to a consumable object within a capitalist digital ecosystem. This study explores various forms of Qur’anic commodification in the digital age, with a particular focus on the Instagram account @Quranreview. Employing a qualitative methodology and literature-based approach, the research is theoretically grounded in Jean Baudrillard’s concepts of consumption, symbolism, and postmodern society. The findings reveal that @Quranreview presents Qur’anic verses in visually aesthetic formats, uses accessible popular language, and aligns its content with contemporary socio-cultural issues. This process of commodification gives rise to a form of religious commercialization, exemplified by the monetization of exclusive content subscriptions. Such developments signify a shift in religious authority from traditional institutions to digital platforms. The study underscores the pressing challenge for Muslims to maintain a balanced engagement with the Qur’an in an increasingly digitalized reality.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ach. Faidi Rasyadi
AU  - Annisa Raudhatul Afra
PY  - 2025
DA  - 2025/09/21
TI  - The Commodification of the Qur’an in the Digital Age: A Study of the Representation and Consumption of the Qur’an on the @quranReview Account
BT  - Proceedings of International Conference of Islamic Studies (ICONIS 2025)
PB  - Atlantis Press
SP  - 110
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-464-8_9
DO  - 10.2991/978-2-38476-464-8_9
ID  - Rasyadi2025
ER  -