Enhancing Student Awareness: Communication Strategies to Support Gender Equality at UNS

DOI

10.2991/978-2-38476-368-9_9How to use a DOI?

Keywords

Communication strategy; SDG 5; Gender equality; Higher education

Abstract

Women’s participation in higher education is an important manifestation of efforts to achieve gender equality, in line with SDG Goal 5. Therefore, it is important to intensify the promotion of SDG Goal 5 in the academic environment, including at Universitas Sebelas Maret (UNS). Currently, UNS has organised various programmes that support the implementation of Goal 5, but the promotion of these initiatives has yet to be optimal. To maximise the implementation of gender equality on campus, awareness raising among students is needed. UNS also has various information platforms that can potentially be used to disseminate SDGs programs, but their use for promotion, especially on Goal 5, still needs to be improved. This article aims to develop an effective communication strategy in informing the implementation of SDG Goal 5 at UNS. The methodology used is a desk study, using a reference framework from the book Communication Strategy for the Implementation of Achieving Sustainable Development Goals published by Bappenas combined with various recommendations from previous literature studies. The results of this study produce a number of strategic steps that can increase student awareness of Goal 5 implementation, one of which is a social media campaign. With this communication strategy recommendation, it is hoped that it can be a reference for agencies in an effort to promote and increase student awareness of the implementation of SDG 5 at UNS.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Likha Sari Anggreni
AU  - Indriana Mega Krisna
PY  - 2025
DA  - 2025/03/04
TI  - Enhancing Student Awareness: Communication Strategies to Support Gender Equality at UNS
BT  - Proceedings of The 8th International Conference on Social and Political Sciences (ICoSaPS 2024)
PB  - Atlantis Press
SP  - 91
EP  - 99
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-368-9_9
DO  - 10.2991/978-2-38476-368-9_9
ID  - Anggreni2025
ER  -