Analysis of Social Dynamics and Optimization of Online Motorcycle Taxi Services (We-Trans) in the Application of Bench Marking Using Structural Equation Modeling (SEM), Analytical Hierarchy Process (AHP), and Operations Research Methods (OR)

DOI

10.2991/978-2-38476-366-5_89How to use a DOI?

Keywords

Social dynamics; optimization; online motorcycle taxis; Structural Equation modeling (SEM); Analysis; Process Hierarchy (AHP); Operational Research (OR)

Abstract

This study seeks to enhance online motorcycle taxi services through a comprehensive benchmarking approach that integrates Structural Equation Modeling (SEM), Analytical Hierarchy Process (AHP), and Operations Research (OR). Utilizing quantitative research methodology, the study employed SEM to examine the interrelationships among key variables, including price perception, convenience, waiting time, and customer satisfaction. AHP was utilized to prioritize factors for service enhancement, while OR facilitated the formulation of algorithm-driven solutions aimed at minimizing waiting times. The research employed a purposive sampling technique, focusing on respondents with direct experience in using online motorcycle taxi services. The participant pool comprised 250 customers who provided insights via structured surveys, alongside 50 service providers who engaged in interviews and focus group discussions. The findings reveal that customer satisfaction is significantly affected by price perception, convenience, and waiting time, with speed and service quality identified as critical areas for improvement. This research contributes to the development of sustainable service strategies by highlighting the importance of integrating advanced methodologies with customer-centric innovations.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Arie Wahyu Prananta
AU  - Moch Afifuddin
AU  - Rahmat Taufikur Rahman
AU  - Anisa Bahar
PY  - 2025
DA  - 2025/02/28
TI  - Analysis of Social Dynamics and Optimization of Online Motorcycle Taxi Services (We-Trans) in the Application of Bench Marking Using Structural Equation Modeling (SEM), Analytical Hierarchy Process (AHP), and Operations Research Methods (OR)
BT  - Proceedings of the 1st International Conference on Social Environment Diversity (ICOSEND 2024)
PB  - Atlantis Press
SP  - 883
EP  - 894
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-366-5_89
DO  - 10.2991/978-2-38476-366-5_89
ID  - Prananta2025
ER  -