Women Journalists in the Era of Hustle Culture on Social Media

DOI

10.2991/978-2-38476-366-5_95How to use a DOI?

Keywords

Women Journalists; Hustle Culture Era; Social Media

Abstract

The prevailing understanding of gender roles within society today often conflicts with the popular culture currently prevalent among young people, particularly those belonging to the millennial generation. This generation is currently immersed in a culture that can be described as “hustle culture.” The phenomenon of “hustle culture” is becoming increasingly prevalent in the digital realm. This culture of competition encourages individuals to present themselves and their achievements in a way that is open to critique. Previous research has indicated that women journalists frequently encounter attacks in cyberspace, which can take various forms. Consequently, it is pertinent to inquire whether these woman journalists also experience the pressures of the “hustle culture” as they navigate the digital landscape, despite the potential for online attacks. This study employed a descriptive qualitative methodology, augmented by ethnographic analysis, to examine the experiences of woman journalists in Semarang. Eight informants were identified, and their social media accounts were subsequently examined, after which interviews were conducted. The findings of this study indicate that woman journalists continue to encounter restrictions when presenting themselves on social media. However, these limitations are largely self-imposed, shaped by the diverse social pressures women journalists face. The existing self-presentation tends to align with traditional gender roles, often portraying woman journalists as wives, educators, or family economic managers. Only a few choose to present themselves as critical thinkers, a quality that is more closely associated with the journalist profession.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Errika Dwi Setya Watie
AU  - Yuliyanto Budi Setiawan
PY  - 2025
DA  - 2025/02/28
TI  - Women Journalists in the Era of Hustle Culture on Social Media
BT  - Proceedings of the 1st International Conference on Social Environment Diversity (ICOSEND 2024)
PB  - Atlantis Press
SP  - 941
EP  - 948
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-366-5_95
DO  - 10.2991/978-2-38476-366-5_95
ID  - Watie2025
ER  -