Corporate Social Responsibility, Green Innovation, and Firm Performance: Evidence in Small and Medium-Sized Enterprises (SMEs) in Bali Province

DOI

10.2991/978-94-6463-622-2_32How to use a DOI?

Keywords

CSR; Firm Performance; Green Innovation; SMEs

Abstract

Regressive nature issues (e.g., global warming and climate change) have alerted businesses throughout the world to environmental consequences. Consumers’ and businesses’ understanding of the value of nature and global competitiveness has pushed corporations to adopt environmentally friendly practices as a strategic tool promoting sustainable development and also known as corporate social responsibility (CSR). CSR is utilized as a strategic tool to grow the firm by incorporating organizational innovation (i.e., green innovation) into its ecosystem. Green innovation drives organizational competitiveness because it can reduce the firm’s ecological activities, thereby improving firm performance. This study aims to expand empirical evidence on the effect between CSR, green innovation, and firm performance (SMEs) and investigate the mediating effect between green innovation on firm performance (SMEs) in Bali Province. To collect primary data for this study, questionnaires were electronically and directly shared with SMEs. This research sample is the manager/owner of SMEs in Bali Province. The data analysis instrument used SmartPLS 4.0. The results of this study indicate that CSR directly affects firm performance (SMEs) and CSR indirectly affects firm performance (SMEs) through green innovation. Green innovation was found to partially mediate the influence of CSR and firm performance (SMEs). According to this study, SMEs managers and entrepreneurs should think about strategies like corporate social responsibility (CSR) and green innovation to boost firm performance and preserve the company’s sustainability during global uncertainty.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Nyoman Abdi
AU  - Ni Made Mega Abdi Utami
PY  - 2024
DA  - 2024/12/31
TI  - Corporate Social Responsibility, Green Innovation, and Firm Performance: Evidence in Small and Medium-Sized Enterprises (SMEs) in Bali Province
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
PB  - Atlantis Press
SP  - 286
EP  - 296
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-622-2_32
DO  - 10.2991/978-94-6463-622-2_32
ID  - Abdi2024
ER  -