Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

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Strategic Planning Model for the Digitalization of Subak Cultural Heritage: An Integrated SWOT-PESTEL Approach

Authors
Ni Kadek Dessy Hariyanti1, *, Linawati Linawati2, I Made Oka Widyantara2, I Gede Sukadarmika2, Ni Ketut Suciani1, Ida Bagus Gde Widiantara3
1Business Administration Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
2Electrical Engineering Department, Universitas Udayana, Badung, Bali, Indonesia
3Mechanical Engineering Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
*Corresponding author. Email: dessyhariyanti@pnb.ac.id
Corresponding Author
Ni Kadek Dessy Hariyanti
Available Online 31 December 2024.
DOI
10.2991/978-94-6463-622-2_5How to use a DOI?
Keywords
Business Model Canvas; Cultural heritage; Digitalization; Mc Farlan Strategy Grid; PESTEL; Strategic Planning; SWOT
Abstract

Many countries currently face problems related to the loss of cultural heritage due to inadequate documentation. Several collective actions must be taken to document, preserve, and protect ancestral cultural practices and knowledge, one of which is through digitalization. Subak is an irrigation and agriculture management organization based on Balinese customs adhering to the Tri Hita Karana principle, and it has existed for centuries as a cultural heritage. This research was aimed at designing a strategic planning model for the digitalization of Subak cultural heritage. The research began with the needs analysis, the data for which were collected through field observations, in-depth interviews, and document analysis. The collected data were subjected to SWOT analysis focusing on internal environment of the Subak (Business Model Canvas), external environment (PESTEL), and internal and external IT environment. Subsequently, the Ward & Peppard IT strategy mapping was conducted using the Mc Farlan Strategic Grid Quadrant priority scale. The ultimate aim of the research was to produce a strategic planning model for the digitalization of Subak cultural heritage in Bali. The IT strategic planning model represents a general description of the condition of Subak as a noble heritage of the ancestors of the Balinese people and provides valuable feedback for policy-makers in an attempt to preserve such ancestral wisdom and manage the knowledge of Subak.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2024
ISBN
978-94-6463-622-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-622-2_5How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ni Kadek Dessy Hariyanti
AU  - Linawati Linawati
AU  - I Made Oka Widyantara
AU  - I Gede Sukadarmika
AU  - Ni Ketut Suciani
AU  - Ida Bagus Gde Widiantara
PY  - 2024
DA  - 2024/12/31
TI  - Strategic Planning Model for the Digitalization of Subak Cultural Heritage: An Integrated SWOT-PESTEL Approach
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
PB  - Atlantis Press
SP  - 33
EP  - 42
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-622-2_5
DO  - 10.2991/978-94-6463-622-2_5
ID  - Hariyanti2024
ER  -