Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)

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Financial Literacy, Financial Technology & Financial Behavior Analysis in Increasing Generation Z’s Interest and Investment Decisions in a Cashless Society

Authors
Made Ayu Jayanti Prita Utami1, *, Ni Putu Rita Sintadevi1, I Putu Okta Priyana1, Gede Sedana Wibawa Yasa1
1Business Administration Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
*Corresponding author. Email: prita.utami@pnb.ac.id
Corresponding Author
Made Ayu Jayanti Prita Utami
Available Online 31 December 2024.
DOI
10.2991/978-94-6463-622-2_30How to use a DOI?
Keywords
Cashless Society; Financial Behavior; Financial Literacy; Financial Technology
Abstract

Financial literacy, financial technology & financial behavior are factors that influence investment interest and decisions. This research is expected to help in understanding the extent to which generation-Z has an understanding of basic financial concepts, such as money management, investment, savings, and debt. The results of this study indicate that the variables of financial literacy, financial technology & financial behavior partially affect the interest/ decision to invest from Gen-Z and Financial literacy, financial technology & financial behavior simultaneously/ together affect the interest/ decision to invest from Gen-Z. Next, the research was also conducted to find out the extent to which generation-Z uses and utilizes various fintech platforms, such as digital banking apps, digital payments, and online investments. This is important to identify barriers or challenges they may face in adopting these financial technologies. And finally, it can help in identifying their financial behavior patterns, preferences, risk propensity, and other factors that influence their financial decisions. Ultimately, they can increase their interest in investing and make better investment decisions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2024
ISBN
978-94-6463-622-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-622-2_30How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Made Ayu Jayanti Prita Utami
AU  - Ni Putu Rita Sintadevi
AU  - I Putu Okta Priyana
AU  - Gede Sedana Wibawa Yasa
PY  - 2024
DA  - 2024/12/31
TI  - Financial Literacy, Financial Technology & Financial Behavior Analysis in Increasing Generation Z’s Interest and Investment Decisions in a Cashless Society
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
PB  - Atlantis Press
SP  - 266
EP  - 274
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-622-2_30
DO  - 10.2991/978-94-6463-622-2_30
ID  - Utami2024
ER  -