The Effectiveness of Instagram and TikTok in Increasing Interest Tourism for Gen-Z

DOI

10.2991/978-94-6463-622-2_26How to use a DOI?

Keywords

Effectiveness; Gen-Z; Healing; Instagram; TikTok

Abstract

In general, before traveling, travelers tend to plan and look for reviews about their destination through information sources such as YouTube. The social media platforms currently trending among Gen-Z, featuring aesthetic photos and videos related to tourist destinations and reviews, are Instagram and TikTok. Gen-Z’s interest in traveling is often sparked by viewing these aesthetic photos and videos on Instagram and TikTok. This research measures the effectiveness of Instagram and TikTok in increasing tourism interest among Gen-Z, who are frequent users of these platforms. The research assesses how effective these two social media platforms are in generating interest in travel. The study was conducted in five stages: concept exploration, analysis, data collection and analysis, and conclusion. The variables used to measure the effectiveness of Instagram and TikTok in increasing tourism interest include ease of use, content quality, and the interest in visiting. Based on hypothesis testing, it was concluded that both the ease of use and the quality of content on Instagram significantly influence tourist interest in visiting. Similarly, for TikTok, ease of use and content quality also significantly impacts tourist interest. Since effectiveness is measured by ease of use and content quality, and travel interest is measured by the interest in visiting, it can be concluded that Instagram and TikTok are effective in increasing travel interest.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tyas Raharjeng Pamularsih
AU  - Ni Wayan Sintya Dewi
AU  - Ni Wayan Wahyu Astuti
PY  - 2024
DA  - 2024/12/31
TI  - The Effectiveness of Instagram and TikTok in Increasing Interest Tourism for Gen-Z
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
PB  - Atlantis Press
SP  - 228
EP  - 238
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-622-2_26
DO  - 10.2991/978-94-6463-622-2_26
ID  - Pamularsih2024
ER  -