Batuan Xperience: Harnessing Local Community Power for Sustainable Tourism Development

DOI

10.2991/978-94-6463-882-0_55How to use a DOI?

Keywords

Batuan Xperience; Digital Marketing; Local Community; Sustainable Tourism; Tourism Village

Abstract

Batuan Village in Gianyar Regency, Bali, is one of the villages with rich local cultural and artistic potential. However, most tourists only recognize and visit Pura Puseh, even though the village offers many other equally attractive cultural tourism attractions. This imbalance in tourist visit distribution presents a major challenge in the holistic development of village tourism. This paper aims to analyze this issue and describe a community-based tourism development strategy through the Batuan Xperience program. This study employs a qualitative descriptive approach, with data collected through observation, interviews with village officials and residents, as well as documentation studies. The findings indicate that limited promotion, a lack of digital marketing strategies, and weak integration among attractions are the primary factors contributing to the underutilization of the village’s broader tourism potential. Through a community empowerment approach, digital marketing training, structured tour package development, and the creation of promotional content based on local narratives, Batuan Xperience provides an alternative strategy to increase community involvement and enhance the distribution of tourist visits. This strategy also supports local economic empowerment and extends the length of tourists’ stay in the village. The paper concludes that leveraging the strength of local communities in managing and promoting cultural attractions is key to building a more inclusive, equitable, and sustainable village tourism model.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kadek Dwi Pradnyani Novianti
AU  - I Gusti Agung Mirah Sanjiwani
AU  - Ketut Sinta Trisnadewi
AU  - Ida Bagus Separsa Kusuma
PY  - 2025
DA  - 2025/11/14
TI  - Batuan Xperience: Harnessing Local Community Power for Sustainable Tourism Development
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 486
EP  - 493
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_55
DO  - 10.2991/978-94-6463-882-0_55
ID  - Novianti2025
ER  -