Preserving Cultural Identity Through Digital Empowerment: Enhancing Production and Marketing of Bali’s Traditional Food Industry

DOI

10.2991/978-94-6463-882-0_36How to use a DOI?

Keywords

Community-Based Development; Cultural Identity; Digital Empowerment; Preserving

Abstract

The development of micro, small, and medium enterprises (MSMEs) in Bali plays a very important role in preserving local cultural identity while supporting the community’s economy. Bali’s traditional food industry is an important part of local cultural identity that is preserved through religious practices and community traditions. However, the main challenge currently faced by industry players, especially those in the traditional culinary sector, is limited access to technology and broader markets. Research gaps remain in approaches that integrate technology empowerment with community-based cultural preservation. This study aims to enhance the production and marketing capacity of traditional Balinese food SMEs. The method applied is Participatory Action Research (PAR), directly involving informants in the research. Data collection was conducted through observation, in-depth interviews, and documentation. The research findings indicate significant improvements in production process efficiency, visual appeal of packaging, and digital market reach. Active participation by SME actors also strengthened a sense of ownership and commitment to the sustainability of the program. Beyond economic impacts, the initiative promoted the preservation of local cultural values through the adaptation of appropriate technology.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tyas Raharjeng Pamularsih
AU  - Ni Luh Ayu Kartika Yuniastari Sarja
AU  - Nyoman Harini Puspita
PY  - 2025
DA  - 2025/11/14
TI  - Preserving Cultural Identity Through Digital Empowerment: Enhancing Production and Marketing of Bali’s Traditional Food Industry
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 312
EP  - 320
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_36
DO  - 10.2991/978-94-6463-882-0_36
ID  - Pamularsih2025
ER  -