Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)

Green Information Technology Website Design for Cocoa Cultivation Optimization: A Case Study at Sari Merta Farmers Group

Authors
I Putu Okta Priyana1, *, Made Ayu Jayanti Prita Utami1, Ngr. Putu Raka Novandra Asta1, Putu Eka Suryadana1
1Business Administration Department, Politeknik Negeri Bali, Bali, Indonesia
*Corresponding author. Email: oktapriyana@pnb.ac.id
Corresponding Author
I Putu Okta Priyana
Available Online 14 November 2025.
DOI
10.2991/978-94-6463-882-0_60How to use a DOI?
Keywords
Cocoa Cultivation; Green Information Technology; User Acceptance Test; Website Development
Abstract

This study addresses the challenge of limited access to cocoa cultivation information faced by the Sari Merta Cocoa Farmers Group. It introduces a Green Information Technology (Green IT)-based website as a sustainable digital solution. The system was developed using the Waterfall model, progressing through stages of requirements analysis, design, implementation, testing, and maintenance. It employed WordPress CMS and the Elementor plugin to provide user-friendly management and efficient content delivery. Green IT principles were integrated by minimizing reliance on printed media, optimizing digital resources, and supporting environmentally sustainable practices. To assess system effectiveness, a User Acceptance Test (UAT) was conducted with 24 respondents, focusing on scenarios involving homepage access, menu navigation, information retrieval, feature functionality, and efficiency. The results showed consistently high acceptance, with all indicators scoring above 4.3 and acceptance levels exceeding 85%. Specifically, website appearance (94.2%), usefulness (94.2%), menu functionality (91.7%), time efficiency (92.5%), fulfillment of user needs (90.8%), and support for learning cocoa varieties (90.0%) demonstrated very strong performance. Meanwhile, ease of menu navigation (87.5%) and ease of finding information (85.8%) were slightly lower but still categorized as good. These quantitative findings confirm that the website effectively enhances farmers’ access to digital agricultural knowledge, improves competitiveness, and reduces resource dependency while promoting sustainable practices. Overall, the research highlights the significance of integrating Green IT with user-centered digital platforms as a strategic approach to sustainable agribusiness transformation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 November 2025
ISBN
978-94-6463-882-0
ISSN
2352-5398
DOI
10.2991/978-94-6463-882-0_60How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - I Putu Okta Priyana
AU  - Made Ayu Jayanti Prita Utami
AU  - Ngr. Putu Raka Novandra Asta
AU  - Putu Eka Suryadana
PY  - 2025
DA  - 2025/11/14
TI  - Green Information Technology Website Design for Cocoa Cultivation Optimization: A Case Study at Sari Merta Farmers Group
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 523
EP  - 532
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_60
DO  - 10.2991/978-94-6463-882-0_60
ID  - Priyana2025
ER  -