Empowering Village-Owned Enterprises Through Training on Innovative Entrepreneurships and Digital Marketing at Perean, Baturiti District, Tabanan Regency, Bali 2025

DOI

10.2991/978-94-6463-882-0_32How to use a DOI?

Keywords

Digital Marketing; Innovative Entrepreneurship; Local Economy; Regional-Owned Enterprise

Abstract

Perean Village in Baturiti District, Tabanan, has strong economic potential in the agricultural and trade sectors, but faces challenges in business development due to the lack of business innovation and a digital marketing strategy. The Perean village-owned enterprise (BUMDES), which plays a role as a driver of the local economy, experiences obstacles in business innovation and digital marketing strategies. To address this issue, Bali State Polytechnic (PNB) conducted an innovative entrepreneurship and digital marketing training program aimed at enhancing the business skills and competitiveness of local businesses. This training aims to teach innovative entrepreneurship and digital marketing strategy through social media, websites, and e-commerce, enabling villagers to develop their businesses and reach a wider market. In addition, strengthening the capacity of BUMDes through a professional, transparent, and innovation-based management system is the main focus in increasing the effectiveness of village businesses. This training aims to enable BUMDes and its members in Perean Village to adapt to digital developments, expand the market, and improve community welfare. This community service is relevant to measure the impact of training on village economic growth and as a reference for other villages in managing their economic potential more optimally.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kadek Dwi Cahaya Putra
AU  - I Wayan Edi Arsawan
AU  - Gede Santanu
PY  - 2025
DA  - 2025/11/14
TI  - Empowering Village-Owned Enterprises Through Training on Innovative Entrepreneurships and Digital Marketing at Perean, Baturiti District, Tabanan Regency, Bali 2025
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 277
EP  - 283
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_32
DO  - 10.2991/978-94-6463-882-0_32
ID  - Putra2025
ER  -