Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)

<Previous Article In Volume
Next Article In Volume>

Optimising Last-Mile Delivery Strategies: A Quantitative Study in the Rural Accra Distribution Network

Authors
Theophilus Kofi Anyanful1, *, Lydia Adu-Gyamfi1, Daniel Arthur1
1Department of Procurement and Supply Chain Management, Accra Technical University, Accra, Ghana
*Corresponding author.
Corresponding Author
Theophilus Kofi Anyanful
Available Online 26 December 2025.
DOI
10.2991/978-94-6463-930-8_21How to use a DOI?
Keywords
Last-mile delivery; optimisation; digital transformation; sustainability; rural logistics; Ghana; PLS-SEM
Abstract

Last-mile delivery (LMD) remains the most complex and costly phase of logistics, accounting for over half of total distribution expenses. This study examines how optimisation strategies, digital transformation, and sustainability practices jointly enhance delivery performance in Accra’s rural distribution network, Ghana. Anchored in the Resource-Based View (RBV) and Institutional Theory, a quantitative cross-sectional survey was conducted among 250 logistics providers, FMCG distributors, and retailers. Data were analysed using Partial Least Squares Structural Equation Modelling (SmartPLS 4). The results reveal that optimisation strategies have the most substantial direct effect on delivery performance (β = 0.45, p < 0.001), followed by digital transformation (β = 0.30, p < 0.01). Sustainability practices mediate the optimisation–performance relationship (βindirect = 0.12, p < 0.05). The model explains 52% of the variance in delivery performance. The study extends RBV and Institutional Theory to rural African contexts, offering practical insights into digital and sustainable optimisation for inclusive logistics performance.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
26 December 2025
ISBN
978-94-6463-930-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-930-8_21How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Theophilus Kofi Anyanful
AU  - Lydia Adu-Gyamfi
AU  - Daniel Arthur
PY  - 2025
DA  - 2025/12/26
TI  - Optimising Last-Mile Delivery Strategies: A Quantitative Study in the Rural Accra Distribution Network
BT  - Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)
PB  - Atlantis Press
SP  - 292
EP  - 312
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-930-8_21
DO  - 10.2991/978-94-6463-930-8_21
ID  - Anyanful2025
ER  -