Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)

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Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development

Authors
Emmanuel Nii Ayi Solomon1, *, Robert Ebo Hinson2, Stephen Mahama Braimah2
1Accra Technical University, Marketing, Accra, Ghana
2University of Ghana, Marketing, Accra, Ghana
*Corresponding author.
Corresponding Author
Emmanuel Nii Ayi Solomon
Available Online 26 December 2025.
DOI
10.2991/978-94-6463-930-8_4How to use a DOI?
Keywords
Revenge Tourism; Destination Resilience; Workforce Strain; Overtourism; Dialogical perspective
Abstract

Revenge tourism, the surge of travel after COVID-19—has been hailed as resilience, yet visitor numbers disguise fragility. This commentary argues that surging arrivals fuel workforce burnout, overtourism, and community strain rather than sustainable recovery. Using a dialogical perspective, the paper highlights competing voices: tourists seeking liberation at crowded icons like the Louvre or the Great Wall; workers at Kakum National Park stretched thin by overwhelming demand; communities near Table Mountain balancing economic benefits with rising costs; and managers in Bali torn between celebrating growth and imposing limits. These tensions show revenge tourism as a contested negotiation, not a harmonious rebound. Sustainable recovery requires shifting from volume to value, embedding workforce well-being into branding, and amplifying community voices. Revenge tourism should be read less as triumph and more as warning: growth without reflection is fragility disguised as resilience.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
26 December 2025
ISBN
978-94-6463-930-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-930-8_4How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Emmanuel Nii Ayi Solomon
AU  - Robert Ebo Hinson
AU  - Stephen Mahama Braimah
PY  - 2025
DA  - 2025/12/26
TI  - Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development
BT  - Proceedings of the International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)
PB  - Atlantis Press
SP  - 29
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-930-8_4
DO  - 10.2991/978-94-6463-930-8_4
ID  - Solomon2025
ER  -