Proceedings of the International Conference on Sustainable Innovation with Artificial Intelligence and Machine Learning 2025 (ICSIAIML 2025)

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The Intersection of Artificial Intelligence and Tourism Marketing

Authors
Abdulhamid Younessizadeh1, *, Rajesh N. Pahurkar1
1Department of Management Sciences, Savitribai Phule Pune University, Pune, Maharashtra, India
*Corresponding author. Email: Abdyz1979@gmail.com
Corresponding Author
Abdulhamid Younessizadeh
Available Online 6 January 2026.
DOI
10.2991/978-94-6463-948-3_27How to use a DOI?
Keywords
Tourism Marketing; Artificial Intelligence; AI Application; Chatbot; Personalization
Abstract

The growing role of artificial intelligence in tourism marketing is transforming core decision-making processes and shifting them toward data-driven business practices. This paper proposes a process-oriented conceptual model linking the pre-adoption, adoption, and post-adoption phases of artificial intelligence applications in tourism marketing through an investigation and synthesis of extant studies. The study examines the increasing intersection of artificial intelligence and tourism marketing through a structured model that shows the way of AI adoption, operation, and reshaping the marketing process in the tourism industry. By adopting a narrative review of 54 recent studies, the paper identifies the major pre-adoption barriers, such as high implementation costs and a shortage of skilled personnel. The model illustrates the dual outcomes that result from AI adoption: strategic gains such as cost efficiency, enhanced tourists’ experience, and new customer attraction, alongside financial and ethical concerns such as maintenance costs and data privacy. By linking these elements into a coherent process, the study offers an understanding of the evaluation, integration, and management of AI tools by businesses in the tourism industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Innovation with Artificial Intelligence and Machine Learning 2025 (ICSIAIML 2025)
Series
Advances in Intelligent Systems Research
Publication Date
6 January 2026
ISBN
978-94-6463-948-3
ISSN
1951-6851
DOI
10.2991/978-94-6463-948-3_27How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Abdulhamid Younessizadeh
AU  - Rajesh N. Pahurkar
PY  - 2026
DA  - 2026/01/06
TI  - The Intersection of Artificial Intelligence and Tourism Marketing
BT  - Proceedings of the International Conference on Sustainable Innovation with Artificial Intelligence and Machine Learning 2025 (ICSIAIML 2025)
PB  - Atlantis Press
SP  - 366
EP  - 383
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-948-3_27
DO  - 10.2991/978-94-6463-948-3_27
ID  - Younessizadeh2026
ER  -