Implementation of Logistics enterprises’ Brand Competition Strategy in China

DOI

10.2991/icssr-13.2013.136How to use a DOI?

Keywords

brand competition; present situation analysis; strategy selection

Abstract

In the process of economic globalization, logistics enterprises in China find it importance to brand competition and brand integration for improving their competitiveness. A company cannot gain solid position in market competition, without making brand core value, designing a series of strategy and carry out. This study analyzes the present situation of logistics enterprises in China, offers a proposal about how to bring the brand strategy into effect.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Chen
AU  - Mo Kuang
PY  - 2013/07
DA  - 2013/07
TI  - Implementation of Logistics enterprises’ Brand Competition Strategy in China
BT  - Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SP  - 587
EP  - 592
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.136
DO  - 10.2991/icssr-13.2013.136
ID  - Chen2013/07
ER  -