Tourism Village Business Development for Benteng Edu Agrotourism Village in the Geopark Pongkor Area, Bogor Regency, Indonesia

DOI

10.2991/978-94-6463-825-7_5How to use a DOI?

Keywords

Edu Agrotourism; Sustainable Tourism; Strategy; SWOT Analysis; TLBMC

Abstract

Edu agrotourism is an effort to boost the economy by attracting visitors through local products, landscapes, and cultivation science, while promoting sustainable environmental, economic, and social development. Benteng Edu Agrotourism Village, located in the Pongkor Geopark area, offers agricultural diversity and recreational services. The village’s proximity to urban areas leads to high demand for its products and recreational offerings. This study aims to assess the potential for Edu agrotourism development, prepare a business plan using the Triple Layer Business Model Canvas (TLBMC), and analyze its sustainability. A purposive sampling method was used, involving seven respondents from the Pentahelix framework, including officials from the Ministry of Tourism, Detik Travel, village chair, and Small and Medium Enterprises Community. Data analysis was conducted through big data analysis, SWOT analysis, the One Score One Criteria (OSOC) system, TLBMC, and village SDGs. The findings indicate that Benteng Edu Agrotourism can serve a market of 60,412 tourists per month. The SWOT analysis shifted the strategy, and the TLBMC identified ten optimal factors for village SDGs. OSOC ranked Benteng Edu Agrotourism among the top seven out of the 40 platforms, aiding the design of the agrotourism UI prototype. This study contributes to a comprehensive framework for the development of Edu agrotourism by emphasizing strategic planning and sustainability. This underscores the need to integrate business models with local SDGs, foster stakeholder collaboration, and ensure the viability of long-term tourism.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Muhammad Satria Suprayogi
AU  - Sari Anggarawati
AU  - Anak Agung Eka Suwarnata
PY  - 2025
DA  - 2025/08/22
TI  - Tourism Village Business Development for Benteng Edu Agrotourism Village in the Geopark Pongkor Area, Bogor Regency, Indonesia
BT  - Proceedings of the International Conference of Tropical Agrifood Feed and Fuel 2024 (ICTAFF 2024)
PB  - Atlantis Press
SP  - 47
EP  - 66
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-825-7_5
DO  - 10.2991/978-94-6463-825-7_5
ID  - Suprayogi2025
ER  -