Proceedings of the 1st International Conference of Technology, Innovation, Design & Enterprise (ICTIDE 2025)

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The Use of Aesthetics to Reduce Visual Waste in the Urban Area of Medan, North Sumatra

Authors
Muhammad Fikri Akbar Zuhdi1, *, Elis Savitri1, Shaid Muhammad Arviansyah1, Rizka Alya Triztika1
1Department of Visual Communication Design, Faculty of Science and Technology, Universitas Prima Indonesia, Medan, 20111, North Sumatra, Indonesia
*Corresponding author. Email: muhammadfikriakbarzuhdi@unprimdn.ac.id
Corresponding Author
Muhammad Fikri Akbar Zuhdi
Available Online 5 March 2026.
DOI
10.2991/978-94-6463-998-8_16How to use a DOI?
Keywords
Aesthetics; Visual waste; Urban design; Visual communication; Medan
Abstract

The phenomenon of visual waste in Medan’s public spaces has increased significantly along with rapid urban and economic growth. The proliferation of billboards, banners, irregular murals, and excessive graphic elements creates visual clutter that reduces comfort and urban aesthetic identity. This study aims to examine the role of aesthetic principles in reducing visual waste through a theoretical framework and field observation conducted in selected urban areas of Medan City. The study focuses on the concepts of environmental aesthetics, visual order, and visual communication design principles. The findings indicate that the application of aesthetics based on visual balance, color harmony, and proportional composition can improve the quality of public visual perception and strengthen the city’s identity. This research emphasizes the importance of collaboration between local governments, designers, and communities in creating a more organized and aesthetically pleasing urban environment.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference of Technology, Innovation, Design & Enterprise (ICTIDE 2025)
Series
Advances in Engineering Research
Publication Date
5 March 2026
ISBN
978-94-6463-998-8
ISSN
2352-5401
DOI
10.2991/978-94-6463-998-8_16How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Fikri Akbar Zuhdi
AU  - Elis Savitri
AU  - Shaid Muhammad Arviansyah
AU  - Rizka Alya Triztika
PY  - 2026
DA  - 2026/03/05
TI  - The Use of Aesthetics to Reduce Visual Waste in the Urban Area of Medan, North Sumatra
BT  - Proceedings of the 1st International Conference of Technology, Innovation, Design & Enterprise (ICTIDE 2025)
PB  - Atlantis Press
SP  - 123
EP  - 127
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-998-8_16
DO  - 10.2991/978-94-6463-998-8_16
ID  - Zuhdi2026
ER  -