Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)

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Development of Compilation of Anglicisms in Advertisement Based on Kodular

Authors
Marice Marice1, *, Ahmad Sahat Perdamean1, Surya Masniari Hutagalung1, William Anderson Hutapea1, Lilis Novianti1
1Universitas Negeri Medan, Williem Iskandar Pasar V, Medan, Indonesia
*Corresponding author. Email: mega_pangrib@yahoo.co.id
Corresponding Author
Marice Marice
Available Online 13 February 2025.
DOI
10.2991/978-2-38476-317-7_30How to use a DOI?
Keywords
Kodular; Anglicism; Advertisement
Abstract

This article aims to develop, determine the quality and determine the efficiency of a modular learning media dictionary that contains anglicisms. To develop it, the 4D stage was adopted which consists of 4 stages, namely define, design, development and dissemination. At the define stage, problem and needs analysis is carried out by distributing questionnaires to students. At the design stage, we created materials and media about the anglicisms found in makeup, hotel and transport advertisements. At the development stage, validation has been obtained that the materials and media are valid or appropriate and can be used in the learning process. At the implementation stage, we conducted a pre-test, two treatments and one post-test during four meetings. The average student score on the pre-test was 55 and the average on the post-test score was 86. The research results showed the average N-Gain (g) = 0.71 which was included in the “high” category. So this shows that the modular is classified as effective for use in the learning process.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2025
ISBN
978-2-38476-317-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-317-7_30How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Marice Marice
AU  - Ahmad Sahat Perdamean
AU  - Surya Masniari Hutagalung
AU  - William Anderson Hutapea
AU  - Lilis Novianti
PY  - 2025
DA  - 2025/02/13
TI  - Development of Compilation of Anglicisms in Advertisement Based on Kodular
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 287
EP  - 293
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_30
DO  - 10.2991/978-2-38476-317-7_30
ID  - Marice2025
ER  -