Strategy for Implementing Green Economy in Enhancing Company Competitiveness

DOI

10.2991/978-94-6463-934-6_2How to use a DOI?

Keywords

Green Economy; Competitiveness; Sustainability

Abstract

Currently, the world is facing a global crisis related to the environment and economy, which has become the backdrop for competition among companies in building sustainable businesses. Therefore, the purpose of this study is to examine how green economy implementation strategies can improve company competitiveness from the consumer perspective. This study employs qualitative research using a descriptive method through a case study approach on the company Grab. Generation Z consumers who have used Grab Electric services serve as the sample in this study, selected through purposive sampling. Data collection techniques were conducted through informal and open interviews to generate primary data sources. The results of the study indicate that the green economy strategies implemented by Grab are considered capable of improving operational efficiency, strengthening the company's image, and providing a competitive advantage in the market. The findings of this study are expected to assist companies in determining, maintaining, and developing green economy implementation strategies to enhance their competitiveness. The results of this research are anticipated to provide actionable information for organizations implementing green economy strategies, improving competitive advantage, and enhancing customer engagement, while also contributing to existing literature within the scholarly space that addresses sustainable management practices.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Senny Luckyardi
AU  - Hana Maura Aulia
AU  - Rizqi Aulia Wulan Sari
AU  - Anggia Octavia
AU  - Hafidz Musyari Rosyid
PY  - 2025
DA  - 2025/12/22
TI  - Strategy for Implementing Green Economy in Enhancing Company Competitiveness
BT  - Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)
PB  - Atlantis Press
SP  - 3
EP  - 11
SN  - 3091-4442
UR  - https://doi.org/10.2991/978-94-6463-934-6_2
DO  - 10.2991/978-94-6463-934-6_2
ID  - Luckyardi2025
ER  -