Motivations for Purchasing Luxury Handbags

DOI

10.2991/iwama-16.2016.55How to use a DOI?

Keywords

Chinese luxury purchasing; consumer motivation; fashion design

Abstract

In 2014, Chinese luxury market accounts for 25% of whole luxury consumption in the world, becoming the largest luxury market in the world. However, the attitudes and motivations held by Chinese consumers towards luxury products consumption are under-researched, thus becoming an important academic topic, which needs exploration. Based on a sample of 142 respondents, the research has adopted a multiple regression analysis to explore the potential causal relationships. The conclusion is that income is a statistically significant predictor and the knowledge gap has been greatly narrowed, while education and age do not have significant effects on luxury handbags buying motivations.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuewei Wei
AU  - Yi Wang
PY  - 2016/11
DA  - 2016/11
TI  - Motivations for Purchasing Luxury Handbags
BT  - Proceedings of the 6th International Workshop of Advanced Manufacturing and Automation
PB  - Atlantis Press
SP  - 290
EP  - 294
SN  - 2352-5428
UR  - https://doi.org/10.2991/iwama-16.2016.55
DO  - 10.2991/iwama-16.2016.55
ID  - Wei2016/11
ER  -