Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)

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Environmental Awareness, Green Attitude, and Strategy as Drivers of SME Sustainability

Authors
Hadi Ismanto1, *, Silviana Pebruary1, Aida Nahar1, Purwo Adi Wibowo1, Eva Harmelia Valentina1, Noor Muhammad2, Francisco López-Herrera3
1Univeristas Islam Nahdlatul Ulama, Jepara, Indonesia
2Departement Of Human Resource, Chang’an University, Xi’an, People’s Republic Of China
3Universidad Nacional Autónoma de Méxicopartement Of Human Resource, Chang’an University, Xi’an, People’s Republic Of China
*Corresponding author. Email: hadifeb@unisnu.ac.id
Corresponding Author
Hadi Ismanto
Available Online 17 November 2025.
DOI
10.2991/978-2-38476-483-9_17How to use a DOI?
Keywords
Green strategy; green attitude; environmental awareness; sustainability; SME
Abstract

This study examines the influence of environmental awareness, green attitude, and green strategy on the sustainability of small and medium enterprises (SMEs) in Central Java, Indonesia. Sampling was conducted using purposive sampling techniques, where SMEs were sampled, which had been established for over 3 years. Using data from 473 SMEs, This study uses ordinary least square regression to examine the main factors influencing SME sustainability. The results show that environmental awareness significantly improves SME sustainability, Green attitude also shows a positive impact. The green strategy shows a positive impact but is not statistically significant, indicating potential for further development in strategic implementation. This study highlights the importance of adopting environmental awareness and attitudes towards sustainability in SMEs. It provides insights for policymakers to promote a green business culture in the SME sector in Indonesia.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 November 2025
ISBN
978-2-38476-483-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-483-9_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hadi Ismanto
AU  - Silviana Pebruary
AU  - Aida Nahar
AU  - Purwo Adi Wibowo
AU  - Eva Harmelia Valentina
AU  - Noor Muhammad
AU  - Francisco López-Herrera
PY  - 2025
DA  - 2025/11/17
TI  - Environmental Awareness, Green Attitude, and Strategy as Drivers of SME Sustainability
BT  - Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)
PB  - Atlantis Press
SP  - 126
EP  - 134
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-483-9_17
DO  - 10.2991/978-2-38476-483-9_17
ID  - Ismanto2025
ER  -