Strategies of Personalized Communication in Video Journalism Under Integrated Media

DOI

10.2991/978-2-38476-509-6_7How to use a DOI?

Keywords

personalized communication; journalist; content analysis

Abstract

In today’s era of integrated media, jounalists are facing a new challenge of employing personalized narrative strategies to build a distinctive personal brand (or “IP”). This study aims to explore the personalized communication strategies in case of CCTV journalist Zhuang Shengchun and his two programs, Relativity and Shengchun Log. In addition, using content analysis method, this study quantitatively examines Zhuang’s personalized communication strategies and analyzes the differences in these strategies across the two types of news programs. The findings offer practical guidance for traditional journalists adapting to the digital media landscape and provide timely insights into the future of news production in the age of AI-generated content (AIGC).

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zihan Wang
PY  - 2025
DA  - 2025/12/15
TI  - Strategies of Personalized Communication in Video Journalism Under Integrated Media
BT  - Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)
PB  - Atlantis Press
SP  - 59
EP  - 70
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-509-6_7
DO  - 10.2991/978-2-38476-509-6_7
ID  - Wang2025
ER  -