Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)

Research on Social Science Popularization from an Occupational Perspective

Authors
Zhicai Hou1, *, Yaoting Fu1
1East China University of Technology, Nanchang, Jiangxi, 344000, China
*Corresponding author. Email: zhchou@ecut.edu.cn
Corresponding Author
Zhicai Hou
Available Online 11 November 2025.
DOI
10.2991/978-2-38476-475-4_57How to use a DOI?
Keywords
Social Science Popularization; Occupational Perspective; Dual-Cycle Driven Model
Abstract

This study analyzes the current state of social science popularization from an occupational perspective. Based on data from 357 valid questionnaires, it identifies three core issues prevalent across occupational groups: acognitive-practical disconnect(98% acknowledge its importance, yet only 10.08% demonstrate thorough understanding),insufficient dissemination efficacy(over half engage “occasionally” with 68%-74% rating effects as “average”), andcontent structural imbalance(evident “strong-political, weak-civilian” focus with notably low attention to livelihood-related themes among adolescents and community residents). To address these challenges, we innovatively propose a “Demand-Supply Dual-Cycle Driven Model” implemented through three optimized strategies: (1) Activating a cognitive transformation system by designingoccupational scenario-based knowledge toolkits(e.g., social role simulation courses for adolescents, community legal theater for residents); (2) Reconstructing the dissemination efficacy system via anAI-empowered precision channel matrix(e.g., AI virtual Q&A for youth, AI lesson plan generators for teachers); (3) Optimizing content supply structure through dynamic hierarchical adaptation—foundational layer(ideological-political theories, 30%),core layer(occupation-specific themes, 50%), anddevelopmental layer(frontier topics, 20%). This model integrates problem diagnosis with solution pathways, providing a systematic framework to enhance theprecision and effectiveness of social science popularization.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2025
ISBN
978-2-38476-475-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-475-4_57How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Zhicai Hou
AU  - Yaoting Fu
PY  - 2025
DA  - 2025/11/11
TI  - Research on Social Science Popularization from an Occupational Perspective
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 489
EP  - 497
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_57
DO  - 10.2991/978-2-38476-475-4_57
ID  - Hou2025
ER  -