Empirical Study on Gray Correlation of Cross-Border E-Commerce Logistics Efficiency in Guangdong-Hong Kong-Macao Greater Bay Area

DOI

10.2991/978-94-6463-676-5_14How to use a DOI?

Keywords

Guangdong-Hong Kong-Macao Greater Bay Area; Cross-border e-commerce; Logistics efficiency; Grey relational analysis

Abstract

With the continuous advancement of globalization and the rapid development of digital technology, cross-border e-commerce has emerged as a pivotal driver of regional economic development. As a critical engine of China’s economic growth, enhancing the logistics efficiency of cross-border e-commerce in the Guangdong-Hong Kong-Macao Greater Bay Area is of paramount importance for regional economic integration and the deepening of international trade. This study employs a combination of questionnaire surveys and the grey relational analysis model to empirically investigates the relationships among the factors influencing logistics efficiency in cross-border e-commerce within the region. The findings indicate that logistics costs, logistics system specialization, regional differences, and digital logistics are highly correlated with the logistics efficiency of cross-border e-commerce enterprises in the Greater Bay Area, with logistics costs exerting the most significant influence, while the impact of digital logistics is comparatively weaker. These findings are intended to offer theoretical insights to support the continued prosperity of the regional economy in the Greater Bay Area and the sustainable development of cross-border e-commerce.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Songtao Shou
AU  - Zongdian Ye
AU  - Luojia Zheng
PY  - 2025
DA  - 2025/04/15
TI  - Empirical Study on Gray Correlation of Cross-Border E-Commerce Logistics Efficiency in Guangdong-Hong Kong-Macao Greater Bay Area
BT  - Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
PB  - Atlantis Press
SP  - 119
EP  - 126
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-676-5_14
DO  - 10.2991/978-94-6463-676-5_14
ID  - Shou2025
ER  -